April 1st, 2008
Reclaim Your Mailbox
Approximately 62 million trees and 28 billion gallons of water were used to produce U.S. mail for just one year. A full 50% of all U.S. mail is discarded unopened. Your personal information is being collected, bought and sold by thousands of businesses every day. Without your consent.
To eliminate junk mail, contact the Direct Marketing Association to be removed from many companies’ mass marketing mailing lists for up to five years. Learn how by visiting this link.
For a less complicated process, you can pay this non-profit to handle the dirty work of contacting companies for you: 41pounds.org.
I'm not posting this just because it's Earth Month and it's good for the environment. I'm also posting this because it's my personal vendetta against information overload. One of the tenets of "fine print" is information overload. And you know how much I hate fine print.